2026 Government Social Media Benchmark Report

How government communicators inform, engage, and build trust with lean teams, limited time, and rising expectations.

This free report brings together what government communicators told us about their teams, tools, challenges, and confidence. It's organized as eight findings, and each one pairs the survey results with practical insight on what helps. You'll see how your team compares on staffing and platforms, where most communicators struggle, and why crisis readiness and public records deserve a closer look.

What’s Inside

• Who's Running Government Social Media: Why social media now sits with PIOs and communications specialists.
• The Communities They Serve: Why community size doesn't dictate communication quality, and what residents expect from every government.
• Teams, Tools, and Time: How solo teams manage Facebook, Instagram, and a growing list of platforms with limited hours.
• What Success Looks Like: How communicators measure performance.
• The Biggest Challenges: The two pressures nearly everyone shares.
• Crisis Confidence: Why communicators feel unsure or not confident responding on social media during an emergency.
• The Future of Digital Government Communication: How connecting your website, social channels, and records into one platform reduces steps and keeps a complete public record.

Download the Report