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Why City Managers Should Care About Social Media Engagement

Why City Managers Should Care About Social Media Engagement

Social media engagement is essential for modern city managers, shaping public trust, transparency, and civic participation. When used strategically, it goes beyond announcements to provide real-time updates, counter misinformation, gather resident feedback, and humanize local government, helping communities stay informed, connected, and confident in their leadership.

Kelli Papendick

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