Using Social as a Civic Engagement Tool

Social platforms are now one of the most visible and most underutilized channels for public engagement. While residents are ready to interact, many government organizations still rely on social media primarily for broadcasting information.

This live webinar explores how public sector teams can use everyday social activity to encourage participation, gather feedback, and build stronger relationships with the communities they serve.

From Posts to Participation

Effective civic engagement doesn’t require more platforms or more content, it requires a shift in approach. In this session, you’ll see real-world examples of how agencies are moving beyond announcements and using social media to support conversation, responsiveness, and trust.

You’ll learn how to create space for dialogue while still meeting public records, moderation, and compliance expectations.

What You’ll Learn

• Why social media has become a primary gateway for resident engagement
• Ways to encourage conversation instead of passive consumption
• Engagement techniques for everyday updates, questions, and feedback
• How to approach Facebook, Instagram, and Nextdoor differently
• Repeatable formats and workflows that make engagement manageable
• Common pitfalls agencies face, and how to avoid them at scale

Who This Webinar Is For

This session is designed for public sector professionals, including:

• Government communicators managing social media across departments
• Public information officers and digital engagement leads
• Teams responsible for comment moderation, records retention, and resident interaction
• Agencies looking to make social media a true engagement channel

Practical Takeaways You Can Use Right Away

Attendees will leave with actionable ideas they can apply immediately, whether that’s reframing routine posts to invite response, running simple polls, handling comments more effectively, or measuring engagement in a way that reflects real community impact.

If your goal is clearer communication, stronger trust, and more meaningful interaction with residents, this webinar is built for you.

Seats are limited - Reserve your spot now!